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Unique Rain Water Harvesting by Vodafone in Pune

Water crisis in Maharashtra, is a normal phenomenal. In an endeavor towards their social responsibility, Vodafone India has recently taken concrete steps for rain water harvesting. (Image Courtesy: Google)

Water crisis is one of major problem in India currently. With higher scarcity of rainfall being faced in country currently newer and innovative methods implementation are of utmost essential while dealing with the water crisis. There is an event of severe water crisis being faced in Maharashtra, Pune’s Wadebolai village has turned towards being totally arid.


Water Crisis: Major problem for India

Main aim behind this initiative involves solving the problem of current water crisis in Indian villages. This has led the telecom company of India come up with an unique method of out-of-home initiative which involves rain water conservation billboards. Maharashtra and Goa circle of the Vodafone is partnering with the Kinetic India which is one of the out-of-home advertising agency.

It has came up with the concept of rain water harvesting with the idea of billboards which is harvesting rain water since 21st July. This is further done with the help of five of the innovative billboards which means a U-shaped aluminium sheet which is working as a rain water funnel over the top of the billboards.

rainwater harvesting process. (Image Courtesy: Google)
rainwater harvesting process. (Image Courtesy: Google)

Newer initiatives for fighting water crisis

Somnath Sengupta who is the national creative director of the Kinetic India commenting over the same says, “At Kinetic, we always look forward to create new technologies and product design. Vodafone is one of the most innovative brands and always looks forward to help people with its services. It came forward to help farmers and the drought-affected areas to execute our idea of rain water harvesting. Even if half the number of billboards convert into Vodafone’s rainwater harvesting service, we can help the farmers and several drought-affected areas in the region.”

As a part of the activity, funnel will be channeling through a tube over a bigger tank being installed at the bottom of each of the boarding. It will be storing rain water. In order for keeping the track or check of the rain water level in the tank, each of the tank is installed with the use of a unique Vodafone SIM card based water sensor technology. Once the tanks gets full, SMS will automatically be sent to the administration.

Water being harvested transferred to farmers

Water which is collected in the tanks will further be transferred to the water tankers being further taken to the farmers. Five of the such innovative rain water harvesting billboards which is installed for this purpose over the Newer Airport Road located in Pune. It is having five of the tanks attached to the same. Tanks are having a capacity of 2,000 litres and also have donated 20,000 of the litres of water to the Wadebolai Village.

Ashish Chandra who is a business head of the Maharashtra and Goa, Vodafone India adding to the same says, “The state of Maharashtra has been dealing with water shortage since several years now. In the current scenario, every single drop of water is extremely precious. Rainwater, if harvested properly, can meet a large part of our requirements. By means of this initiative, we aim to do our bit in conserving this precious resource and help farmers in the areas facing a water crisis.”

Vodafone initiatives

Vodafone India is having a 100 percent of the fully owned subsidiary of the Vodafone Group Plc. It has commenced its operations across the country in 2007. Vodafone business services is serving the needs of the enterprises and even the Government by means of providing total telecommunications solutions via mobility and wireline platforms.

Vodafone also owns the mobile wallet named m-pesa which is an unique and innovative money transfer service which is fostering a financial inclusion.

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