The 114 year-old iconic Taj Mahal Palace located in Mumbai has become the first Indian building to get itself trademarked.
The heritage building joined the elite and small club of trademarked properties in the world which includes the Empire State Building in New York, the Eiffel Tower in Paris and Sydney Opera House.
Usually, logos, brand names, a combination of colors, numerals and even sounds are trademarked.
In Intellectual Property terms, this means that nobody can now use the Taj Mahal’s image for commercial use.
So now printing the building picture on a t-shirt or selling a photograph of the building, without paying the company a licensing fee, will be illegal.
“We have done this to protect the distinctiveness of the building,” said Rajendra Misra, general counsel of Indian Hotels Company (IHCL), which runs the Taj Mahal Palace.
This property is the flagship of the company contributing a significant portion to its Rs 2,391 crore revenues.
A little Peek into the History of the Taj Mahal Palace:
The Taj Mahal Palace was built in 1903 even before the Gateway of India.
It acted as a triangulation point for the Indian Navy to show way towards the harbor.
During World War I, the property, constructed by Shapoorji Pallonji & Co, was converted into a hospital.
The unique red-tiled Florentine Gothic dome which crowns the Indo-Saracenic arches and architraves of the hotel became a symbol of the 2008-terror attacks in Mumbai after images of it being engulfed in smoke broke in the media.