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Stephen Hawking all rights reserved.

A file photo of British physicist Stephen Hawking. Image Courtesy: thehindu.com

British physicist Stephen Hawking is getting his name trademarked, joining the ranks of celebrities like J.K. Rowling and David Beckham, who have turned their names into brands.

  • Professor Hawking, 73, has formally registered his name at the Intellectual Property Office. Following his steps  another English physicist, Brian Cox, has already made the move.
  • Professor Hawking was the subject of the Oscar-winning film The Theory of Everything.
  • The primary aim here is to to prevent others from exploiting his name with inappropriate products.
  • Professor Stephen Hawkings has also applied to get his name trademarked for charitable purposes. Thereby giving him an option of setting up foundation to promote physics or for research into motor neuron disease, which has left him paralysed.
  • His trademark would cover computer games, powered wheelchairs, greetings cards and health care.
  • Chris McLeod, president of the Institute of Trademark Attorneys, said the move could be worth millions of pounds.

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