To promote veganism, PETA-India on Tuesday initiated a campaign to reach out to college students and highlight cruelty inflicted on male chicks and calves.
The campaign — ‘Save the boy child: Try Vegan’ — aims at encouraging students, especially freshers to go vegan and condemn the killings in egg and dairy industry of the male animals. Vegans consume only plant-derived foods.
According to the findings of the PETA, male claves and other unwanted chicks are commonly killed by being ground up, drowned, burned, crushed, suffocated or even fed to fish while still alive by the egg and meat industries.
According to PETA, going vegan reduces the risk of suffering from heart disease, diabetes, cancer, and obesity.