Prime Minister Narendra Modi, with 6.8 million followers, has become the world’s most followed leader on Facebook’s photo-sharing app Instagram.
The study conducted by global public relations firm Burson-Marsteller placed Modi on top closely followed by the US President Donald Trump with 6.3 million followers.
The study looked at the activity of the 325 Instagram accounts of heads of state and government, and foreign ministers over the past 12 months.
Though Modi has only 53 photos posted on his account, he has been termed as the most effective world leader on the photo-sharing app, considering that each of his posts receives an average of 223,000 interactions.
Pope Francis is at third place with 3.7 million followers. Turkish President Recep Tayyip Erdogan, the Pope and Trump were the other most effective world leaders on the list.
Even though Trump has 1,687 posts, the Indian prime minister enjoyed a better interaction rate at 5.15% compared to Trump’s 3.39%.
With a whopping 673 per cent growth in his followers over the past 12 months, Indonesia’s President Joko Widodo occupies the fifth position with 3.4 million followers.
In terms of average interactions per post, Turkey’s President Recep Tayyip Erdogan holds the second position with 141,000 interactions while Pope Francis’ Instagram posts receive 138,000 interactions on average.
In February, another study conducted by Burson-Marsteller said Modi was the most followed world leader on Facebook with over 40 million followers.
The study is titled “World Leaders on Instagram.”