The online gaming industry in India is expected to reach $1 billion by 2021, growing at 20% per annum, says a report by Google and consultancy firm KPMG.
India’s online gaming industry is currently worth $ 360 million, with online gamer base of 120 million.
The online gamers community reaching is expected to reach 310 million by 2021, the Google-KPMG report said.
There has been a 117% spike in searches for online gaming by Indians, offering huge potential for developers, said the report titled “Online Gaming in India: 2021”.
The report is based on a primary qualitative and quantitative research executed by global market research firm IMRB that covered over 3,000 respondents across 16 geographies.
The cities covered were Delhi-NCR, Jaipur, Lucknow, Chennai, Bangalore, Hyderabad, Vishakhapatnam, Mumbai, Pune, Ahmedabad, Kolkata, Bhubaneshwar, Patna, Guwahati, Agartala and Shillong.
The respondents were in the age group of 16-45 years who own smartphones and tablets/laptop/PC with internet connection.
Interestingly, gamers are already spending as much as a third of their online entertainment wallet on games.
The report also revealed that 75% of all gamers have phones that cost under Rs 20,000.
The report provided a detailed overview of the online gaming industry in India, its potential growth, the challenges and growth opportunities for developers.
The report also highlighted the consumer insights in terms of demographics and their gaming preference, their usage and spending patterns.