India is having a strong position over driving momentum of smart phones and a number of new internet users globally.
India has accounted for more than half of the 500 million newer internet users globally.
They are the one’s who are coming on-board in the last three years.
According to the Mobile Adobe Digital Insights (ADI) report, India possess strong position over driving momentum of smart phones.
Even the number of newer internet users globally and in the Asia Pacific Region.
Internet Spread of User base:
Report is based upon global analysis of 1.7 trillion visits to more than 16,000 websites. It is in-between January 2014 and January 2017.
It has found that smart phones were the source of 500 million new internet users globally.
Within this India is delivering a staggering 268.9 million newer consumers.
It was followed by China and Indonesia which accounted for 97.4 million and 15.7 million newer internet visitors respectively.
Report said that the smart phone traffic in India has increased by 290 percent since 2014.
As compared to that desktop traffic was recorded as six percent lower. Tablet traffic stayed stagnant at three percent.
When it is coming to app installation growth, report has showed that India has led the pack with 49 percent increase since 2014.
It is in contrast to most countries like US and UK. They have experienced a nine percent and 38 percent decrease in the use of apps respectively.
Smart phones are allowing millions of people to access the internet which otherwise might never had the opportunity.
India has latched over the smart phones and has outpaced many affluent countries which are around the world in internet usage. They are representative of the country’s drive towards digital transformation.
Untapped Market Potential:
Adobe Managing Director of South Asia is Kulmeet Bawa. He says that India has continued to possess great untapped market potential.
Even the growth numbers are showcasing huge legroom for the adoption of mobile technology in big way.
Reports has found that consumers in the developing countries are bypassing desktops and laptops. They are going straight to smart phones for accessing the internet.
These regions have about 34 percent higher smart phone share growth as compared to the affluent nations.
According to the report, India is already having a higher share of internet smart phone traffic. It is even not showing any signs of slowing its growth.
With the forecast of 46 percent of the world’s smart phone share by 2018, India is expanding rapidly.
It is expanding its digital story which continues to present massive opportunity for marketers.
Organizers are focused over delivering compelling customer experiences and leveraging this strong penetration of mobile.
It is for amplifying their marketing efforts for gaining a competitive edge in long run, according to Bawa.