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AYUSH Boosting Medical Tourism Market In India: Experts

AYUSH
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Health experts believe that Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) has helped boost India’s medical tourism market.

When compared with western nations, which survive only on modern medicinal system, Indian medical tourism market is more competitive.

Observing that despite many recent policy changes, such as demonetisation and GST, the flow of foreign patients in India is increasing, the experts said the major reason for this is alternative medical solutions such as AYUSH which is available only in India.

“In spite of demonetisation, the nation’s medical tourism has not only seen an exponential growth but generated revenue and employment more than ever.” said Ruchi Gupta, Founder and CEO of 3hcare.in, an online platform promoting medical tourism.

Commenting on the new government regulations, Gupta said the Goods and Services Tax has a productive effect especially on the healthcare industry and contributing to medical industry.

According to experts, the Indian medical tourism market is expected to more than double to reach $8 billion by 2020.

Currently, Bangladesh and Afghanistan dominate the Indian medical value travel with a 34 per cent share.

Sanjay Agarwal, Medical Director of Hinduja Hospital, said that with the integration of surplus talent, technology, tourist attraction, trade and tradition, India is a potential place to promote itself as a premier global healthcare destination and enable streamlined medical services.

He said that among the medical procedures preferred by foreign patients in Indian hospitals are minimally invasive surgery and Ayurvedic treatment, which is part of AYUSH.

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