Over the years India has worked hard to bring down the population growth rate by implementing many programmes. The births per women ratio of India has come down from 5.87 in 1960 to 2.50 in 2012.
The high birth rate in the previous decades has resulted in demographic dividend for India, which means majority of Indian population is young.
But, other parts of the world is facing a serious problem of low birth rate. This has prompted those countries to adopt creative (which sometimes turn radical) ways to up their birth rate.
These creative ways include nationwide dating websites, urging citizens to go on a vacation, observing family day and many more.
Here’s a Look at Some Of These Unique Campaigns:
Denmark, in 2014, recorded the lowest birth rate in last 27 years which gave birth to a funny ad campaign named ‘Do it for Mom!’, it encourages Danes to go on holiday in a desperate bid to help boost the country’s falling birth rate.
The raunchy campaign is aimed at older parents and recommends that they contribute to their adult children’s getaways so that they can get a grandchild ‘nine months later’.
Recently, Sex and Society, a nonprofit group that provides much of Denmark’s sex education, adjusted its curriculum.
The group no longer has a sole emphasis on how to prevent getting pregnant but now also talks about pregnancy in a more positive light.
In case of Russia, after the fall of Soviet Union, the birth rate went on downhill.
To tackle this, the government declared September 12 as National Day of Conception, in the hopes that giving couples the day off from work to do their civic duty would result in a baby spike nine months later, on Russia’s national day, June 12.
Women who gave birth that day could win refrigerators, money, and even cars.
Romania on the other hand took a more extreme stand to increase their birth rate, which was fast approaching a negative growth.
Childless men and women over the age of 25, regardless of marital status, were subject to a new tax that could be as much as 20 percent of their income.
Divorce was also made incredibly difficult; in 1967, only 28 divorces were allowed, a precipitous decrease from the 26,000 the year before.
Police were installed in hospitals to make sure that no illegal abortions were performed, and legal importation of birth control was halted.
If this wasn’t enough, women were subjected to monthly gynecological exams to detect pregnancies in their earliest stage and to ensure that the pregnancies came to term.
These exams were performed by “demographic command units” that would also interrogate childless individuals and couples about their sex lives.
The demographic shift is a bigger issue in Europe than almost any other major region. There are an estimated 28 Europeans 65 or older for every 100 residents ages 20 to 64, almost twice the world average, according to the United Nations, and compared with 24.7 for the United States. By the end of the century, the United Nations expects the European figure to double.
In Asia, Japan is suffering from a seriously low birth rate—so low that in 1000 years, one demographer claims, the Japanese will be extinct.
The country’s fertility rate fell below two children per woman in 1975, and, as of 2015, was around 1.42.
To address its low birth rate students at the University of Tsukuba developed Yotaro, a robot baby. Though he doesn’t exactly look like a real baby, he cries, sneezes, giggles when tickled, and is calmed by his rattle.
His creators are hoping that if he can spark some measure of parental emotion in the people who see him, maybe they’ll consider making a real baby.
The South Korea government is also taking some creative measures to encourage its citizens to conceive.
In addition to the cash gifts and incentives offered to staff who have more than one child, in 2010, the South Korean government decided to turn off the lights in its offices at 7:30 p.m. on the third Wednesday of every month—which the government dubbed “Family Day”—to “help staff get dedicated to childbirth and upbringing.”