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4 in 10 Indians unaware of cyber bullying: Study

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While awareness about cyberbullying has increased in India by 10 percentage points in the past seven years, 37 percent of adults in the country have still not heard of it, says a new study.

Globally, 25 percent of adults are unaware of cyberbullying, according to the “Global Advisor Cyberbullying Study” on Tuesday by market research firm Ipsos.

One in two parents in the current survey reported knowing a child in their community who had been cyberbullied, up from 45 percent in 2011.

Notably, 37 percent Indian respondents this year said their own child has experienced cyberbullying — up from a 32 percent in 2011, the results showed.

The study carried out in 28 countries is based on over 20,000 interviews of adults conducted between March 23 and April 6 this year.

Awareness about cyberbullying is the highest in Sweden and Italy (91 percent each) and lowest in Saudi Arabia (37 percent), the findings showed.

The study defined cyberbullying as when a child or group of children (under the age of 18) intentionally intimidate, offend, threaten, or embarrass another child or group of children, through the use of information technology, such as a website or chatroom on the Internet, a cellular phone, or another mobile device.

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